Apps Splat

March 7th, 2017|Comments Off on Apps Splat

We're always on the look out for useful time saving apps to help us with our marketing. Here are the top 5 most recent apps we've found. You might find some of them useful... G-Lock [...]

How to write a PR Calendar

February 23rd, 2017|Comments Off on How to write a PR Calendar

There’s a story to tell behind every business, and in many cases there’s more than one. When it comes to marketing that story to the media it’s about being ready, being available, being proactive and [...]

5 Website Conversion Tips

February 22nd, 2017|Comments Off on 5 Website Conversion Tips

So you've got some visitors coming to your website... Now you need to turn that traffic into leads and sales. In this short video, Andrew R Edwards shares 5 tactics to help you increase [...]

Is your marketing NOT hitting the mark?

December 6th, 2016|Comments Off on Is your marketing NOT hitting the mark?

The biggest area we see businesses struggling with is defining their target market properly. Too many businesses cast their nets too broadly, which means they waste time and money not quite hitting the mark. Others [...]

The top 10 apps to help automate your marketing

October 29th, 2015|Comments Off on The top 10 apps to help automate your marketing

Technology is increasing at such a rapid rate these days it can be hard to keep on top of what new apps are worth trying. We are hearing clients mention that by the time they [...]

LinkedIn Lock Down

October 14th, 2015|Comments Off on LinkedIn Lock Down

It has been confirmed that as of October 14th all groups within the popular digital media network LinkedIn will be made private. This action has been taken by LinkedIn with the intention to enhance the conversation quality [...]

How do you measure up? 4 key digital media KPI’s

August 24th, 2015|Comments Off on How do you measure up? 4 key digital media KPI’s

Marketing should be an investment not a cost.  Without measuring your marketing activity and results you can't assess if your activities are costing you or enhancing your marketing presence and market engagement.  The type of measurement metrics [...]

Digital Media Update: 3 things you need to do now

August 3rd, 2015|Comments Off on Digital Media Update: 3 things you need to do now

Digital media is changing faster than most people can keep up. Fortunately we can save you the time it takes trawling websites to see what you need to do now to keep your digital media in check. [...]

3 easy steps to get the right people talking about you

July 28th, 2015|Comments Off on 3 easy steps to get the right people talking about you

The holy grail of marketing is 'Word of mouth' marketing.  It's the warmest form of lead generation anyone can get.  The question is how do you get the right people talking about you? The great [...]

Grill’d gets a grilling – what can we learn from this?

July 22nd, 2015|Comments Off on Grill’d gets a grilling – what can we learn from this?

We thought long and hard about whether to make this post.  We aren't one to revel in other's misfortune or kick a business on a bad day.  After much deliberation, we decided people can learn [...]

How did they do that?!

July 11th, 2015|Comments Off on How did they do that?!

So you've got a competitor who seems to be getting great traction on social media.  How great would it be to tap into your competitors social media strategy so you can create an even better [...]

Are you on trend?

July 9th, 2015|Comments Off on Are you on trend?

Trend: a general direction in which something is developing or changing No doubt you're aware of the 'social media' trends and the move towards digital medias to promote all sorts of businesses via social and digital [...]

Eliminate the guesswork from Marketing

June 1st, 2015|Comments Off on Eliminate the guesswork from Marketing

If someone invented a crystal ball that could tell you what will happen in your market in the future, how much would that be worth? We don't have one of those, but we do have a Digital [...]

People are talking about you, but are you listening?

May 26th, 2015|Comments Off on People are talking about you, but are you listening?

Marketing has changed drastically over the past 5 years.  Digital media has shifted the power from the marketer to the consumer.  No longer is it safe to bury your head in the sand and say "Social [...]

Flipping a marketing myth

May 13th, 2015|Comments Off on Flipping a marketing myth

The myth to flip:  80% of marketing is the creative idea and graphic representation. That leaves a mere 20% of marketing using the left brain for analytical and process purposes. That was the case some time [...]

The Ideal Marketing Strategy – A pipe dream or reality?

May 7th, 2015|Comments Off on The Ideal Marketing Strategy – A pipe dream or reality?

Imagine what life and business could look like if you had the ideal Marketing Strategy in place... Is it a pipe dream?  As Marketing & Business Consultants we see many businesses struggling to come to grips [...]

From Sandwiches to Sous Chef: the power of data

April 28th, 2015|Comments Off on From Sandwiches to Sous Chef: the power of data

Recent market research conducted by MarketSmartly indicates the most common marketing issues SME business owners face are: Lack of time Don’t know what to do or where to start with regards to marketing Unsure which marketing tactics work best [...]

Smart LinkedIn Features

April 23rd, 2015|Comments Off on Smart LinkedIn Features

With over 330 million profiles, 3 million LinkedIn company pages, almost 20 million SlideShares and member posts and 2 million jobs, it's no wonder LinkedIn is constantly adding features to meet the demands of it's [...]

How does your LinkedIn Company Page stack up?

March 24th, 2015|Comments Off on How does your LinkedIn Company Page stack up?

Used properly, LinkedIn can be a highly effective business development tool. This article looks at how LinkedIn Company Pages can contribute to your online presence and assist in lead generation. LinkedIn recently shared statistics in their Company [...]

How to transition from LinkedIn to Offline

March 17th, 2015|Comments Off on How to transition from LinkedIn to Offline

The true power of LinkedIn for business development purposes is measured in actual business generated.  It's one thing to use a tool such as LinkedIn to begin conversations and nurture relationships, but the real business [...]

LinkedIn Groups: Who, What, When, Where, Why, How?

March 10th, 2015|Comments Off on LinkedIn Groups: Who, What, When, Where, Why, How?

Did you know that Australia encompasses over 5 million registered LinkedIn users? Or that one out of three employees are present on LinkedIn? With this in mind, it isn't hard to imagine how much time and [...]

3 Secrets for using LinkedIn for Business Development

March 5th, 2015|Comments Off on 3 Secrets for using LinkedIn for Business Development

The power of LinkedIn for business development is almost limitless. As Brisbane Business and Marketing Consultants, we have found it useful as a professional networking site, for talent search and recruiting, a pool for prospects, suppliers, information and [...]

How to Engage on LinkedIn Strategically

February 17th, 2015|Comments Off on How to Engage on LinkedIn Strategically

LinkedIn has become an increasingly powerful tool for modern day marketing with the rate of sign up growing by more than 2 new users per second. More than 3 million companies have LinkedIn Company Pages, [...]

How to Develop Customer Relationships to Encourage Loyalty

February 11th, 2015|Comments Off on How to Develop Customer Relationships to Encourage Loyalty

As a Marketing & Business Development Agency, the most common issue we find businesses have with automating their marketing is the fear of losing the personal touch. When a CRM and Marketing Automation system is [...]

Marketing Tips for Businesses Governed by ‘the Gods’

February 4th, 2015|Comments Off on Marketing Tips for Businesses Governed by ‘the Gods’

When referring to ‘the Gods’ we simply mean your business is at the mercy of something completely outside your control.  For example, do your business ebbs and flows directly correlate to the weather, whether it [...]

How to profile a target market

January 29th, 2015|Comments Off on How to profile a target market

The most common issue we find businesses have with their marketing is not profiling their target market properly.  Spending an extra hour or two profiling your target market will pay for itself 100 times over. [...]

4 key Marketing Planning questions that will focus your business

January 15th, 2015|Comments Off on 4 key Marketing Planning questions that will focus your business

This year, we encourage you to go beyond the basics of marketing planning and deeply consider the answers to the following questions to help you focus on core marketing drivers. The answers will be specific [...]

How to Generate Creative Marketing Ideas

December 4th, 2014|Comments Off on How to Generate Creative Marketing Ideas

In order to achieve different results, we need to think well beyond the obvious, and completely outside the box. It might be a matter of asking yourself does the box really exist? One thing is [...]

6 Secrets to Implementing a CRM Effectively

November 18th, 2014|Comments Off on 6 Secrets to Implementing a CRM Effectively

When evaluating the array of CRM systems to find one that best suits your company, it is imperative to incorporate the implementation components in the process i.e. how it might integrate with other systems, which staff [...]

What Can a CRM System Deliver?

November 11th, 2014|Comments Off on What Can a CRM System Deliver?

Almost all marketers and marketing consultants in Brisbane are promoting the use of CRM systems these days. But what makes these marketing automation tools so impressive? Why should your business consider implementing a CRM system? [...]

What to Expect for 2015 Best Marketing Practices

November 4th, 2014|Comments Off on What to Expect for 2015 Best Marketing Practices

Although 2014 is not over yet, now is a great time to start looking back on the most popular strategy & planning trends that have achieved success this year. By looking at the best marketing [...]

Do You Measure Your Marketing?

October 28th, 2014|Comments Off on Do You Measure Your Marketing?

In the competitive environment, it is extremely important to get the most out of your marketing efforts and to continually improve upon your practices. Without smart marketing measurement, you may never know what marketing initiatives [...]